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Distributor Innovates With New Showroom
Since 1961 Paper Enterprises has been one of the leading janitorial and food service suppliers in the Northeast. Paper Enterprises, and its redistribution and retail division, Consolidated Paper Co, proudly announce the launch of its latest innovation, a warehouse showroom located in the Bronx, NY.
The world of the on-the-road sales rep has changed. It is increasingly difficult for reps to make in person calls in the NY Metro area. Traffic, parking and the vast number of product solutions that exist has limited customer contact with the actual products. Showcasing nearly 5,000 different products from over 50 manufacturers, customers can see, touch and really understand the breadth of product and opportunity available to them.
Paper Enterprises continues to be progressive in adapting to the changing buying habits of its customer base which is increasingly turning to online and internet based solutions.
“As the marketplace changes, people are always looking for the next way to buy”, said Jordan Sedler, president of Paper Enterprises. “We had to look for new ways to show our products to our customers and offer them the opportunity to see them as well as ask questions of our sales team and manufacturers directly.” Sedler was referring to his ability to work directly with manufacturers to meet with customers and discuss products.
“It’s bringing together the customer and the manufacturer in a way that we haven’t seen before”, Jordan continued, “it’s seeing, it’s learning, it’s a great way to help our customers sell new products. Our highly informative and easy to use website is a great way to be introduced to our capabilities, but there is no substitute for seeing and handling the real products.”
More than 60 companies have visited during the development process and all were impressed with the large number and variety of products as well as the merchandising and marketing ideas at their disposal. Some of those, from as far away as Massachusetts and Maryland now make a visit to the Paper Enterprises showroom a part of their regular quarterly planning to keep adding to their product mix and to learn about new items with each visit.
All the products in the showroom can be ordered on site. The Paper Enterprises showroom is available by appointment only and is not open to the general public.
This is in addition to the new online resource PECO (www.paperenterprisesusa.com) where customers can not only place their orders , but can learn about all the products Paper Enterprises sells.
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