In a recent message to the company, Ben Uselman, CEO or Bruco Inc., announced that as of January 1, 2017, Adam Uselman will assume the role of President, COO. Adam will be responsible for all day–to–day business activities.

Ben had this to say to all Bruco Inc. employees, vendors and friends:
“I solicit for [Adam] your full support and commitment to advance our company, while caring for the wonderful customers we enjoy. It is a wonderful feeling to be welcoming in the next (2nd) generation for business continuation.”
 
Ben will remain as CEO, but may become more hands-off on the day-to-day activities. He will remain very involved in planning strategic marketing efforts and the financial oversight of Bruco Inc., with more personal time off site.
 
Ben added a sincere, “Thank you so much for the wonderful support and friendship I have enjoyed in the years past!”