Cleanlink News October 8 2007
APPA Launches Transformational New Brand Identity
The APPA
Brand Team introduced the organization’s new logo and tagline,
representative of APPA’s new brand personality, at the APPA 2007
conference in Baltimore. The new APPA brand logo and tagline are meant to capture
what our organization is all about and are the foundations for the
accomplishment of the first of APPA’s 7 Key Strategies — the
development of a clear brand personality.
For more information, and to view the brand launch Flash presentation visit: http://appa.org/leadership/brand/brandlaunch2.cfm
