Clarke Karcher Diversey



With Green Ice Melt, Be Wary Of Greenwashing

Cleaning: Ice Melt

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7/15/2010 - time 0:55

Third-party green certification for ice melt, so there is potential for greenwashing with this product category. Manufacturers may claim a product is green, when actually it is not any safer for the environment than traditional ice melt.

For example, manufacturers may label salt products as “all-natural,” which could be a true claim, but that doesn’t mean it won’t kill grass and plants. Or a product could boast it “will not harm vegetation when used according to label instructions,” but the instructions say not to apply it on vegetation.

Claims are misleading and distributors and end users will need to research each blend of ice melt to know exactly what they are purchasing and ensure it’s safe for the environment.



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