Carpet Care: Looking For Consistency

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When a new client wanted 50 year old handmade carpets cleaned, Jorge Amado, owner/operator of Amro Carpet Cleaning, faced a dilemma.

“I knew if I made a mistake I’d be in trouble,” he says.

Jorge Amado has been in business seven years, working from The Peninsula to serve most of the Bay Area counties. He has gained a lot of experience handling client requests and site-specific challenges. Over that time he has used several different systems, including bonneting, truck-mount and walk behind hot water extraction machines.

Gradually he upgraded his equipment and gained larger accounts. Although he was experiencing good results, he continually sought out products to gain an edge and improve his efficiency.

Occasionally Amado noticed spots, mostly of unknown origin or duration, which never seemed to come out. He was not satisfied with that and began a search for something better. Amado began researching to find something that would enable him to deliver consistent outcomes.

“I am very picky with my things. I have to be really convinced before I buy something.” He talked to carpet maintenance suppliers and visited showrooms. He test drove new and improved deep cleaning extractors and added judiciously to his tool box.

When Amado found Whittaker’s SmartCare® Solution, he contacted them and requested information. He investigated by talking to Whittaker’s customer service some more. Amado does not like to make decisions like these quickly.

“They were really great. If I had any question about how to handle this or that, they were right there,” Amado says.

When he did give the Lomac® and Crystal Dry® Extra a try, he was impressed by how easy it was to learn the system and operate it properly.

“It does not take hours of instruction in class. Even my teenagers can read and understand the information in five minutes. The instructions on the [Crystal Dry Extra] bottles are clear and easy. If you can read, you can do it.”

More and more often, he found himself using the Whittaker system first, not as a back-up. When hard water gave him a filter problem, customer service responded immediately. “If you have any questions, they are very helpful and patient. It isn’t just the good equipment and chemistry, it's support from Whittaker’s salespeople and staff.”

Amado is very happy with the dependably good outcomes he gets while using Whittaker’s products. He cites an example of two buildings he cleans regularly that require 4 to 5 hours each, including hallways and stairs. “With Whittaker, it’s less than 2 hours each.”

Results like this easily double his production time. Not only is he able to lift stains, but he also has no problem with wicking, a common problem in carpet care. “Never with the Lomac!”

Unlike other systems that require 8 to 12 hour dry times (or shorter if blowers speed up the drying process), Amado says he is able to work in occupied buildings, thanks to Whittaker’s fast dry times and quiet Lomac: “There are people walking in the hallways while I am working.” Currently, Amado reports using Whittaker’s SmartCare Solution for 95 percent to 97 percent of his jobs.

Consistently solid results create repeat customers, so each new client holds future potential for any entrepreneur. When a new client presented Amado with the tricky challenge of cleaning valuable handmade rugs, Amado would only use products he trusted. He wanted to gain another satisfied customer, so he used Whittaker’s Green Seal and WoolSafe certified chemistry and chose the appropriate bristle hardness from Whittaker’s patented line of twin cylindrical brushes for the job.

“I agreed to clean five rugs but ended up cleaning seven the first day,” he says.

The result? The following day, Amado had three more delicate carpets from the same client.

Whittaker’s products deliver results. From large-scale industrial carpeting applications to delicate fibers that require special handling, Whittaker’s SmartCare Solution provides what savvy building service managers and small business owners need. Whittaker’s system uses earth friendly chemistry for improved indoor air quality and worker safety. Consistent carpet appearance can be maintained with virtually no down time.